Guide On How To Create App Campaigns For Pre-Registration

App Pre-Registration Campaigns are a powerful way to build excitement and drive early sign-ups before your app officially launches. These campaigns allow users to register their interest so they receive a notification (and in some cases, automatic installation) when the app becomes available.

In this guide, we’ll cover how to set up App Pre-Registration Campaigns on Google Play (Google Ads) and Meta (Facebook & Instagram) to maximize sign-ups before launch.

Continue reading:

1. Guide On How To Create App Campaigns For Installs On Different Platforms
2. Guide On How To Create App Campaigns For Engagement (ACe)

1. What Are App Pre-Registration Campaigns?

App Pre-Registration Campaigns allow developers to promote their app before its official launch. Users who pre-register will receive a notification when the app goes live. On Android, they can even have the app automatically installed upon release.

Benefits of Pre-Registration Campaigns:

✅ Build Hype & Early Interest – Get users excited before launch

✅Drive Early Downloads – Users who pre-register are more likely to install and engage

✅Improve App Store Rankings – A strong launch can boost organic visibility

✅Collect User Data – Understand early demand and refine your marketing strategy

Supported Platforms:

🔹Google Play Store (Android) – Supports pre-registration and automatic install

🔹Meta Ads (Facebook & Instagram) – Drives traffic to the pre-registration page

2. Setting Up a Pre-Registration Campaign on Google Ads

Step 1: Enable Pre-Registration on Google Play

1. Open Google Play Console.
2. Go to Release > Pre-Registration.
3. Enable Pre-Registration for your app.
4. Set up rewards (optional) to incentivize users to sign up.

Step 2: Create a New Pre-Registration Campaign in Google Ads

1. Log in to Google Ads.
2. Click New Campaign and select App Promotion.
3. Choose Pre-Registration as the campaign goal.
4. Select your Android App (Pre-registration is not available for iOS).

Step 3: Define Target Audience & Bidding

• Audience Targeting:

✅ Target users interested in your app category (gaming, finance, fitness, etc.).

✅ Use custom audiences (e.g., users who engage with similar apps).

✅ Consider lookalike audiences based on early pre-registrations.

• Bidding Strategy:

✅ Use“Maximize Pre-Registrations” to let Google optimize for sign-ups.

✅ Set a target cost-per-pre-registration (CPPre-Reg) if you have a budget constraint.

Step 4: Upload Creative Assets

Google will automatically create ads based on your assets:

✔️Text Headlines & Descriptions – Explain what makes your app unique

✔️Images & Videos – Showcase key app features or gameplay (for games)

✔️App Store Listing Info – Google pulls details from your Play Store page

Step 5: Launch & Optimize

• Set up conversion tracking using Google Analytics for Firebase.
• Monitor key metrics like pre-registration volume, CPPre-Reg, and engagement rates.
• Adjust audience targeting and creatives based on performance.

3. Running Pre-Registration Campaigns on Meta (Facebook & Instagram)

Step 1: Create a New Campaign

1. Open Meta Ads Manager.
2. Click Create Campaign and choose Traffic or Lead Generation as the objective.
3. Select App Pre-Registration as the goal.
4. Enter your Google Play Pre-Registration Page URL.

Step 2: Define Targeting & Budget

• Target Relevant Users: Use interests, behaviors, and lookalike audiences.
• Set a Daily Budget: Allocate based on expected pre-registration volume.
• Use Automatic Placements: Maximize reach across Facebook, Instagram, Messenger, and Audience Network.

Step 3: Create High-Converting Ads

• Ad Formats: Single Image, Carousel, or Video Ads.

Creative Best Practices:

✅ Use engaging visuals to highlight your app's features.

✅ Include"Pre-Register Now" as a CTA.

✅ Show exclusive perks (e.g.,“Sign up now for an early access reward!”).

Step 4: Monitor & Optimize

• Track conversions through Meta Pixel or SDK.
• A/B test different ad creatives and messaging.
• Retarget users who clicked but didn’t pre-register.

4. Best Practices for App Pre-Registration Campaigns

🔹 Leverage Influencers & PR – Partner with influencers to generate buzz.

🔹Offer Early Access Rewards – Incentivize users with exclusive perks.

🔹Use Countdown Timers – Create urgency before launch.

🔹Retarget Interested Users – Show ads to users who viewed your page but didn’t pre-register.

🔹Optimize for Engagement – Encourage users to share and invite friends.

Final Thoughts

A successful App Pre-Registration Campaign can set your app up for a strong launch, high download numbers, and better retention. By using Google Ads and Meta Ads, you can generate early interest and build a solid user base before launch,h and make your app launch a success!

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