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Comprehensive Digital Marketing Glossary
Master digital marketing terms with our extensive glossary, to enhance your campaigns, and engage with your target audience more effectively.
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
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Glossary
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A
A/B Test
Ad Budget
Ad Campaign
Ad Content
Ad Copy
Ad Creatives
Ad Exchange
Ad Extensions
Ad Format
Ad Network
Ad Optimization
Ad Performance
Ad Placement
Ad Platform
Ad Position
Ad Rank
Ad Space
Ad Spend
Ad Visibility
Ads Manager
Affiliate Marketing
Amazon Appstore
App Market
App Store
Apple App Store
Apple Search Ads
Apple Search Ads Advanced
Apple Search Ads Basic
Apple Search Ads Partners
ARPU (Average Revenue Per User)
Article Content
ASO (App Store Optimization)
B
B2B (Business-to-Business)
B2C (Business-to-Consumer)
Banner Ads
Bidding
Bing Ads
Blog Posts
Brand Awareness
Branded Content
Branding
Bumper Ads
C
CAC (Customer Acquisition Cost)
Callouts
Case Studies Content
Churn Rate
Clicks
Competitor Analysis
Content Marketing
Conversion
Conversion Rate
CPA (Cost Per Acquisition)
CPC (Cost Per Click)
CPI (Cost Per Install)
CPL (Cost Per Lead)
CPM (Cost Per Mille)
CPS (Cost Per Sale)
CTR (Click Through Rate)
Customer Lifetime Value (CLV)
D
Demand Partners
Digital Marketing
Digital Media
Display Advertising
DSP (Demand-Side Platform)
E
Earned Media
Email Marketing
Engagement
F
Facebook Ads
Facebook Ads Manager
Frequency Capping
G
Google Ads
Google Display Network
Google Keyword Planner
Google Partner
Google Play Store
Google Shopping Ads
H
How-to Guides Content
I
Impression
Influencer Partnerships
Infographics
Instagram Ads
Instagram Ads Manager
Instream Ads
Interactive Ads
Interactive Content
Interstitial Ads
K
Keyword Intent
Keyword Research
Keyword Targeting
KPI (Key Performance Indicator)
L
Lead Generation
LinkedIn Ads
LinkedIn Campaign Manager
Live Streams
Local Service Ads
Long-Tail Keywords
M
Marketing Campaign
Microsoft Advertising
Monetization
N
Native Advertising
O
Omni-channel Marketing
Organic Content
Organic Social Media
Organic Traffic
Owned Media
P
Paid Advertisement
Paid Content
Paid Media
Paid Media Services
Paid Promotion
Paid Traffic
Pay Per Click (PPC)
Personalization
Pinterest Ads Manager
Podcasts
Programmatic Advertising
Q
Quality Score
R
Reach
Reddit Ads
Retargeting
Review
ROAS (Return on Ad Spend)
ROI (Return on Investment)
S
SaaS (Software as a Service)
Search Engine Marketing (SEM)
Search Engine Ranking
Search Mediation
Search Monetization
Search Volume
Segmentation
SEO (Search Engine Optimization)
SERP (Search Engine Results Page)
Sitelinks
Snapchat Ads Manager
Social Media Advertising
Social Media Campaign
Social Media Platform
Social Media Posts
Sponsored Content
Stories Content
Structured Snippets
T
Target Audience
Targeted Advertising
Testimonial Content
Text Ads
TikTok Ads
Today Tab Ads
Traditional Media
TrueView Ads
Tutorial Content
Twitter Ads
Twitter Ads Manager
U
User Experience (UX)
User-Generated Content
V
Video Advertising
Video Content
Visibility
Voice Search
Y
YouTube Ads