What Is App Links?
App Links are Android's implementation of deep linking, allowing developers to route users directly to specific pages within an app if it is installed. These links offer a unified way to handle web and app content using a single URL structure.Unlike traditional deep links, App Links are verified through a Digital Asset Links (DAL) file, ensuring the link belongs to the intended app and preventing hijacking by other apps. If the app is unavailable, App Links direct users to the appropriate web content, ensuring a smooth fallback experience.
Learn more: What Is Universal Links?
The Importance Of App Links
- Enhanced Engagement: Drives higher app usage by connecting users to specific in-app locations.
- Cross-Platform Consistency: Maintains uniformity between app and web environments.
Types Of App Links
- Verified App Links: Automatically open in the app without user prompts.
- Unverified App Links: Require user confirmation to open in the app.
Examples Of App Links
A URL in a promotional email that opens directly to a product page in an e-commerce app if installed.
Best Practices For App Links
- Configure Digital Asset Links files accurately.
- Test links on a range of Android devices and versions.
Key Aspects Of App Links
- Digital Asset Links (DAL) File: JSON file verifying app-domain ownership.
- Fallback Content: Ensures users land on an optimized webpage if the app is not installed.
- Redirection Handling: Properly routes users to the intended app page.
- Tracking and Attribution: Include parameters in URLs for analytics.
Challenges For App Links
- Android’s fragmented ecosystem makes testing challenging.
- Users may encounter broken links due to app-specific bugs.
Relevant Metrics
- App sessions initiated via App Links.
- Conversion rates from App Links.
- Fallback webpage performance metrics.
