What Is Ad Status?
Ad Status indicates the current state of an advertisement within a campaign. Common statuses include active, paused, pending, and disapproved.
The Importance Of Ad Status
Ad Status is essential for:
- Ensuring ads are running as intended.
- Identifying and addressing issues promptly.
- Managing budget and performance by pausing or activating ads as needed.
Types Of Ad Status
Active: The ad is currently running and being displayed to users.
Paused: The ad is temporarily stopped and not being shown.
Pending: The ad is under review and not yet live.
Disapproved: The ad did not meet platform guidelines and is not running.
Examples Of Ad Status
- An ad for a newly launched app might be set to "active" during the launch period in Apple Search Ads.
- An ad that violates Apple’s advertising policies might be marked as "disapproved."
Best Practices For Ad Status
- Regularly monitor the status of all ads to ensure optimal performance.
- Use automated rules to change ad statuses based on performance metrics or budget constraints.
Key Aspects Of Ad Status
Visibility: Determines whether the ad is currently visible to users.
Control: Allows for the flexible management of ads based on performance and budget.
Compliance: Ensures ads meet platform guidelines and policies.
Challenges For Ad Status
- Reactivating paused ads promptly to avoid missing potential opportunities.
- Managing status changes across multiple ads in large campaigns.
- Ensuring compliance to prevent ads from being disapproved.
Relevant Metrics
- Active Time
- Pause/Active Ratio
- Disapproval Rate
Conclusion
Ad Status is a critical component in managing the visibility and compliance of ads in digital advertising campaigns. By monitoring and adjusting ad statuses, marketers can optimize performance and ensure adherence to guidelines.
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