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Comprehensive Digital Marketing Glossary
Master digital marketing terms with our extensive glossary, to enhance your campaigns, and engage with your target audience more effectively.
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Glossary
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A
A/B Test
Account
Account Admin Role
Account Finance Role
Account Read Only Role
Account Settings Page
Account Structure
Actions Menu
Active Users
Ad Auctions
Ad Budget
Ad Campaign
Ad Completion Rate
Ad Content
Ad Copy
Ad Creative Optimization
Ad Creatives
Ad Customization
Ad Delivery
Ad Delivery Optimization
Ad Engagement
Ad Exchange
Ad Extensions
Ad Format
Ad Fraud
Ad Frequency
Ad Group
Ad Group ID
Ad Group Status
Ad Groups Dashboard
Ad ID
Ad Impressions
Ad Inventory
Ad Manager
Ad Mark
Ad Network
Ad Objective
Ad Optimization
Ad Performance
Ad Placement
Ad Platform
Ad Position
Ad Preview
Ad Pricing Models
Ad Quality
Ad Rank
Ad Recall
Ad Relevance
Ad Relevance Diagnostics
Ad Reporting
Ad Retargeting
Ad Rotation
Ad Scheduling
Ad Set
Ad Space
Ad Spend
Ad Status
Ad Targeting
Ad Variation
Ad Variations
Ad Visibility
Ads Dashboard
Ads Manager
AdWords
Affiliate Marketing
All Keywords Dashboard
Amazon Appstore
API (Application Programming Interface)
API Account Manager Role
API Account Read Only Role
API Read & Write Limited Access Role
API Read Only Limited Access Role
App Description
App Description Writing
App Engagement Ads
App Icon
App Icon Design
App ID
App Localization
App Market
App Metadata
App Preview Videos
App Review Process
App Screenshots
App Stickiness
App Store
App Store Algorithm
App Store Connect
App Store Listing
App Store Product Page
App Store Ranking
App Title
App Update Ads
App Updates
App User Acquisition
Apple App Store
Apple ID
Apple Search Ads
Apple Search Ads Advanced
Apple Search Ads Basic
Apple Search Ads Partners
ARPU (Average Revenue Per User)
Article Content
ASO (App Store Optimization)
ASPU (Average Sessions per User per Day)
Attribution API
Attribution models
Attribution Overlap
Attribution Window
Audience Insights
Audience Network
Audience Segmentation
Audience Settings
Automated Bidding
Automated Rules
Average Cost-Per-Acquisition (Avg CPA)
Average Cost-Per-Tap (Avg CPT)
Average Cost-Per-Thousand-Impressions (Avg CPM)
Average Customer Lifespan
Average Daily Spend
Average Order Value (AOV)
Average Session Duration
B
B2B (Business-to-Business)
B2C (Business-to-Consumer)
Banner Ads
Behavioral Targeting
Bid
Bid Adjustment
Bid Amount
Bid Cap
Bid Density
Bid Density Index
Bid Response Time
Bid Strategies
Bid Strategy
Bid Volume
Bid Win Rate
Bidding
Billing Event
Bing Ads
Blog Posts
Bounce Rate
Brand Awareness
Brand Awareness Campaigns
Brand Equity
Brand Favorability
Brand Identity
Brand Lift
Brand Loyalty
Brand Recognition
Brand Reputation
Brand Sentiment
Brand Trust
Brand Voice
Branded Content
Branding
Breadcrumbs
Broad Match
Broad Match Modifier
Budget Forecasting
Budget Order
Budget Pacing
Bumper Ads
C
CAC (Customer Acquisition Cost)
Call to Action (CTA)
Call Tracking
Callouts
Campaign Cost
Campaign Group
Campaign Group Manager Limited Access Role
Campaign ID
Campaign Management
Campaign Management API
Campaign Objectives
Campaign Planning
Campaign Settings Template
Campaign Status
Campaign Tracking
Campaigns Dashboard
Carousel Ads
Case Studies Content
Change History
Charts Dashboard
Churn Rate
Click Fraud
Clicks
Cohort
Comment
Comments and Replies
Competitor Analysis
Completion Rate
Content Marketing
Content Relevance
Content Update
Contextual Targeting
Conversion
Conversion Funnel
Conversion Path
Conversion Pixel
Conversion Rate
Conversion Tracking
Conversion Tracking Pixel
Cost per Result
Cost Per View (CPV)
CPA (Cost Per Acquisition)
CPC (Cost Per Click)
CPI (Cost Per Install)
CPL (Cost Per Lead)
CPM (Cost Per Mille)
CPS (Cost Per Sale)
Creative Hub
Creative Sets
Creative Source
CRO (Conversion Rate Optimization)
Cross Device Tracking
Cross sells
Cross-Channel Advertising
CTR (Click Through Rate)
Custom Audiences
Custom Conversions
Custom Reports
Customer Journey
Customer Lifetime Value (CLV)
Customer Match
Customer Retention
D
Daily Budget
Data Collection
Data Management Platforms (DMPs)
Data-Driven Attribution
DAU (Daily Active Users)
Dayparting
Days Left in Campaign
DCO (Dynamic Creative Optimization)
Deep Linking
Default Ad
Default Max CPT Bid
Demand Partners
Demographic Targeting
Device
Digital Marketing
Digital Media
Dimension
Display Advertising
Downloads
DSP (Demand-Side Platform)
Dynamic Ads
Dynamic Creative
Dynamic Remarketing
Dynamic Search Ads (DSAs)
E
Earned Media
eCPM
Email Marketing
Engagement
Engagement Custom Audiences
Engagement Metrics
Engagement Rate
Enhanced CPC (ECPC)
Event Ads
Event Attribution
Exact Match
Exit Rate
Expanded Text Ads
F
Facebook Ads
Facebook Ads Manager
Facebook Business Manager
Facebook Pixel
Featured Apps
Fill Rate
Filter
Fixed Budgets
Fixed-Rate Deals
Flexible Budgets
Frequency Capping
G
Gamification
GDPR (General Data Protection Regulation)
General Data Protection Regulation (GDPR)
Generic Campaigns
Geo-Fencing
Geotargeting
Goods and Services Tax (GST)
Google Ad Manager
Google Ads
Google Ads Editor
Google AdX
Google Analytics
Google Display Network
Google Guaranteed Badge
Google Keyword Planner
Google Merchant Center
Google Partner
Google Play Store
Google Shopping Ads
H
How-to Guides Content
I
Icon Design
IDFA and IFA
Image Ads
Impression
Impression Share
In App Action Ads
In Market Audiences
In-App Event
In-App Purchases
In-App Purchases (IAP)
In-Stream Video Ads
Influencer Marketing
Influencer Partnerships
Infographics
Instagram Ads
Instagram Ads Manager
Instant Experience Ads
Instream Ads
Interactive Ads
Interactive Content
Interest Targeting
Interstitial Ads
K
Keyword Bidding
Keyword Expansion
Keyword ID
Keyword Insertion
Keyword Intent
Keyword Match Types
Keyword Optimization
Keyword Rankings
Keyword Research
Keyword Status
Keyword Targeting
Keywords Tab
KPI (Key Performance Indicator)
L
LAC (Lead Acquisition Cost)
Landing Page Experience
Landing Page Optimization
Lead Ads
Lead Forms
Lead Generation
Leads
Lifetime Budget
Lifetime Value (LTV)
Like
Link Accounts Limited Access Role
LinkedIn Ads
LinkedIn Campaign Manager
Live Streams
Local Service Ads
Local Service Ads (LSAs)
Localization
Locations
Long-Tail Keywords
Lookalike Audiences
Low Volume
M
Manual Bidding
Manual CPC
Market Research
Marketing Automation
Marketing Budgets
Marketing Campaign
Match Source
MAU (Monthly Active Users)
Maximum Cost-Per-Install (Max CPI)
Maximum Cost-Per-Tap (Max CPT) Bid
Media Buying
Messenger Ads
Microsoft Advertising
Mobile Measurement Provider (MMP)
Mobile Optimization
Monetization
Monthly Budget
Multi-Touch Attribution
N
Native Ads
Native Advertising
Negative Feedback
Negative Keywords
Negative Match Types
Net Promoter Score (NPS)
New Downloads
Newsletter
Non-Guaranteed Deals
O
Objective-Based Bidding
Omni-channel Marketing
Open Exchange
Open Rate
Opt-Out Rate
Organic Content
Organic Search
Organic Social Media
Organic Traffic
Owned Media
P
Page Views
Pages per Session
Paid Advertisement
Paid Content
Paid Media
Paid Media Services
Paid Partnerships
Paid Promotion
Paid Search
Paid Traffic
Pay Per Click (PPC)
Performance Metrics
Personalization
Personalized Ads Setting
Phrase Match
Pinterest Ads Manager
Playable Ads
PMP (Private Marketplace)
Podcasts
PPL (Pay-Per-Lead)
Preferred Deals
Product Launch Campaigns
Product Listing Ads (PLAs)
Product Page Optimization (PPO)
Product Pages — While Browsing Ad
Programmatic Advertising
Programmatic Direct
Purchase Intent
Push Notifications
Q
Quality Score
Query
R
Rank
Ratings
Reach
Reach and Frequency Buying
Read & Write Limited Access Role
Read Only Limited Access Role
Recommendations Page
Recommended Bid
Reddit Ads
Redownloads
Referral
Relevance
Relevance Score
Remarketing
Response Time
Responsive Search Ads
Retargeting
Retention Rate
Revenue
Revenue per Impression
Revenue per Mille (RPM)
Review
Reward Systems
ROAS (Return on Ad Spend)
ROI (Return on Investment)
RTB (Real-Time Bidding)
S
SaaS (Software as a Service)
Sales Budget
Screenshot Optimization
Search Engine Marketing (SEM)
Search Engine Ranking
Search Intent
Search Match
Search Mediation
Search Monetization
Search Network Ads
Search Partners
Search Popularity
Search Query Report
Search Rankings
Search Results Ad
Search Tab Ad
Search Term Report
Search Volume
Seasonality
Second Price Auction
Seed Audience
Segmentation
Sentiment Analysis
SEO (Search Engine Optimization)
SERP (Search Engine Results Page)
Session Duration
Session Frequency
Share
Shopping Ads
Site Link Extensions
Sitelinks
Smart Bidding
Snapchat Ads Manager
Social Commerce
Social Media Advertising
Social Media Campaign
Social Media Engagement
Social Media Platform
Social Media Posts
Social Media ROI
Social Proof
Social Shares
Split Testing
Sponsored Content
Sponsored Messages
SSPs (Supply-Side Platforms)
Stories Content
Structured Snippets
Suggested Default Max CPT Bid
T
Tap Through Rate (TTR)
Target Audience
Target CPA (Cost-Per-Acquisition)
Target ROAS (Return on Ad Spend)
Targeted Advertising
Targeting Options
Testimonial Content
Text Ads
Text Overlay
TikTok Ads
Time to First Byte (TTFB)
Today Tab Ad Review Process
Today Tab Ads
Top of Page Bid
Total Impressions
Tracking Pixel
Traditional Media
Traffic Sources
TrueView Ads
Tutorial Content
Twitter Ads
Twitter Ads Manager
U
Update Frequency
Upsells
User Acquisition Cost (UAC)
User Engagement
User Experience (UX)
User Fatigue
User Feedback
User Growth
User Intent
User Onboarding
User Retention
User Reviews
User Reviews Management
User-Generated Content
UTM Parameters
V
Value Added Tax (VAT)
Value Proposition
Video Advertising
Video Content
Video Engagement Metrics
View Through Conversions
Viewability Percentage
Viewability Rate
Viewable Impressions
Visibility
Voice Search
Voice Search Ads
VTR (Video Completion Rate)
W
WAU (Weekly Active Users)
Win Rate
Y
YouTube Ads
