The countdown to the Tokyo Game Show 2024 has begun! Here is an overview of the key information we have as of now.
As of September 11, a total of 979 exhibitors have registered for the Tokyo Game Show 2024, including 30 companies participating online. The event will feature 2,299 games confirmed for display.
Among the exhibitors, 450 companies are from Japan, while 529 are international participants. The physical venue will have a total of 3,252 booths, making this year's event the largest in terms of both the number of exhibitors and exhibition space since its inception in 1996.
Tokyo Game Show (TGS), along with Gamescom in Germany and E3 in the United States, is considered one of the "Big Three" gaming events worldwide.
The theme for Tokyo Game Show 2024 is "Trailblaze the World with Gaming." Scheduled to take place from September 26 to 29, 2024, at the Makuhari Messe in Chiba, Japan, TGS 2024 will feature a hybrid format, combining a physical venue, official online programming, and a virtual exhibition.
This year's show offers a unique opportunity for the public to get hands-on experience with new gaming systems and titles that are still in development, as well as exclusive previews of upcoming trailers and game debuts. The first two days are reserved exclusively for members of the press and industry professionals, while the final two days are open to the general public.
● Japanese: ゲームで世界に先駆けろ。
● English: Trailblaze the World with Gaming
● Chinese: 游戏，敢为天下先！
The Tokyo Game Show 2024 kicks off with its Business Days on September 26-27, where developers, publishers, and industry professionals will gather to network and forge new partnerships. Following this, the event will open its doors to the general public on September 28-29, allowing attendees to explore the exhibition halls, experience the latest games, and engage with exhibitors.
For those unable to attend in person, the Tokyo Game Show 2024 offers a robust digital experience through the "Digital World," featuring a variety of online activities and content.
Important Dates:
● Business Days: September 26-27, 2024 (Industry professionals only)
● Public Days: September 28-29, 2024 (Open to the general public)
Over the course of the four-day event, a total of 13 stage programs are planned (including 4 programs by exhibitors), and 21 official programs (including 13 "Official Exhibitor Programs" by participating companies). The stage programs organized by the event host will also be broadcast as part of the official programming.
As a global event, this year's official programs will be live-streamed in collaboration with international platforms and media, including DouYu (China), bilibili (China), and IGN (United States and others). Additionally, viewers can watch the official programs on the TGS dedicated site on Steam. Nearly all programs will be available in both Japanese and English through simultaneous interpretation.
The Tokyo Game Show 2024 will feature a diverse lineup of exhibitors, including some of the most prominent names in the gaming industry. Headliners include Xbox and Kojima Productions, with both companies set to make a big impact this year.
Attendees can look forward to exploring booths and displays from a variety of leading companies, including Arc System Works, Asus, Bandai Namco Entertainment, Capcom, Daedalic Entertainment, Level Infinite, Level-5, Pocket Pair, Sega, Atlus, SNK, Sony Interactive Entertainment, THQ Nordic, Ubisoft Japan, and many others across multiple exhibition areas.
For a complete list of exhibitors and details on the various exhibition areas, visit the Tokyo Game Show website.
The Tokyo Game Show 2024 (TGS 2024) is expanding its reach with the launch of the "Tokyo Game Show Digital World 2024" (TGSDW 2024). 
This virtual event will run from September 20 to October 6, 2024, offering an interactive online experience that complements the physical event at Makuhari Messe. It is accessible for free on a wide range of devices, including Windows PCs, Meta Quest 2 and 3, Oculus Rift, HTC Vive Pro, Valve Index, and smartphones (both iOS and Android). Previously known as the "Tokyo Game Show VR," this marks the fourth year of the virtual event, now rebranded as "Digital World" to highlight its expanded accessibility beyond VR devices.
The virtual event promises to immerse visitors in a dynamic digital world, complete with festival-themed decorations and ever-changing landscapes. It will feature showcases from a variety of prominent game developers and tech companies, such as Imaginary Game Studios, INTI CREATES, Gugenka, thatgamecompany, Survios, Inc., SQUARE ENIX, and others, all set to demonstrate their latest games and technological advancements.
Special Features:
● Sony Corporation will provide its 360 Reality Audio technology for an enhanced audio experience.
● Famitsu will serve as the event's media partner, delivering comprehensive coverage.
With this digital extension, the Tokyo Game Show continues to spread the excitement and joy of gaming to players everywhere, regardless of their location.
With over 3 billion gamers worldwide, the global gaming market is more dynamic than ever. The Tokyo Game Show is a prime opportunity to gain insights into this rapidly evolving industry, where international and local companies showcase the latest in gaming technology and trends.
At FoxAdvert, we specialize in helping game developers and publishers navigate this competitive landscape. Our expertise includes social media advertising, App Store Optimization (ASO), Apple Search Ads, Google UAC Ads, and more.
Whether you're looking to enhance your brand visibility, attract more players, drive app downloads, or improve user retention, FoxAdvert offers the tailored marketing solutions you need to excel in the global market.
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