Samsung has officially launched its mobile cloud gaming platform for Galaxy devices in North America, following a year of beta testing. Available through the Samsung Gaming Hub app, the platform offers users the ability to stream games without the need for downloads or installations, simplifying access to gaming content.
Initially rolled out in beta on October 5, 2023, via the Samsung Game Launcher, the platform provides access to 23 games at launch, free to play without requiring subscriptions or additional costs. Users can access games through ads, the Galaxy Store, or the Gaming Hub, enabling quick and straightforward gameplay. The service aims to provide a seamless experience for players by eliminating traditional setup processes.
The platform’s cloud-based approach ensures compatibility across a range of Galaxy devices, including mid-range models. It supports existing in-game purchase systems and uses Android APKs, offering developers a straightforward integration process. Additionally, the system incorporates a cloud-based attribution solution developed with major measurement partners to assist developers in tracking performance effectively.
The beta phase showed encouraging results, with 50% of users launching games immediately after clicking—a figure significantly higher than the industry average. Active users increased by 149% in the United States and Canada during testing, highlighting the platform’s potential to attract and retain players.
Cloud gaming continues to gain momentum, offering players the flexibility to enjoy games across multiple platforms. Samsung’s launch coincides with similar developments in the industry, including Xbox Cloud Gaming’s expansion, signaling increased competition among major players in the market.
With the official release of its mobile cloud gaming platform, Samsung is positioning itself as a key player in the evolving gaming landscape. By offering accessible and convenient gaming experiences, the platform caters to a broad audience while providing tools and opportunities for developers.
As the platform develops, it reflects the broader shift toward cloud-based solutions in gaming, showcasing the potential for further growth and innovation in this area.
