Finding your niche is one of those things everyone talks about but no one really teaches you. You’ll hear “just follow your passion” or “find what people need,” but when you’re sitting there staring at a blank screen, it’s not that helpful.
I’ve been there. I get it. I did the same thing.
I spent weeks bouncing between ideas, reading “Top 100 Niche Ideas” blog posts, and pretending like I needed more research when I really just needed to start.
Starting out in SEO, I didn’t have a clue what my angle would be. Over time, through trial, error, and a few late nights with a spreadsheet, I figured it out.
Here’s what I learned and what I’d tell anyone looking to find their niche today.
According to a 2024 report from HubSpot, 71% of content marketers say they get the best results from topics they’re personally passionate about. People can feel it when you care about what you're saying.
This might sound cliché, but it works. Think about the stuff you naturally geek out on. What do you watch YouTube videos about at 1 a.m.? What kind of content do you consume for fun?
When I started, I thought I had to force myself into a “money-making niche.” But that’s a terrible move.
I started over and when I was figuring out my direction, I made a list of topics I could talk about for hours.
Stuff like SEO, small business strategy, digital tools, and even random things like shipping boxes. I didn’t analyze it too deeply at first. I just asked myself: What do I talk about with friends, or keep researching on my own time even when no one's paying me?
Turns out, that’s a solid starting point.
🟩 Try this:
Make a quick list of:
People assume a niche must be hyper-specific from day one. In reality, it's okay to start general as long as you're focused on value and interest.
Just because you love something doesn’t mean it’ll work as a niche. Some were duds. But a few had legs.
Ahrefs reported in 2023 that 90.63% of content gets no traffic from Google. Which means, even if you love the topic, you need to make sure people are looking for it.
I was really into antique buttons for a while but unless I planned to sell them or become a full-time YouTuber, it didn’t make sense for me as a service-based niche.
So I did what I always do as an SEO: keyword research. Nothing fancy, just checking tools like Google Trends, Reddit threads, and SEMrush to see what people actually search for.
Just answer three questions:
If you see consistent questions being asked or low competition with decent interest, that’s a green light.
Over 81% of internet users research online before making a purchasing decision. If people are Googling your niche even casually, there’s opportunity there.
Even if you explore multiple topics, you’ll notice patterns. Some ideas just fade after a week. Others you’ll keep circling back to, almost without realizing.
The point is, you won’t find your niche in a brainstorming session.
You find it by putting stuff out there and seeing what sticks. A Think With Google study found that 85% of online users say they want content that feels “personally relevant.” That doesn’t come from guessing—it comes from testing and refining.
After some time, one might took off, and others didn’t. Easy call, you should leaned into what was working.
My friend Sarah started as a general freelance writer. After doing blogs for different clients, she realized she loved writing for SaaS startups. Now, she’s a go-to SaaS content strategist and earns 3x what she did before.
Start small. Write a few posts, make a few videos, or pitch a few services. Watch where people respond. That’s your niche talking back to you.
🟩 Try this:
Set a 30-day sprint. Pick 2–3 topics. Write 2 posts or make 2 videos in each niche. Track:
Chances are, one will stand out.
This one is so underrated. You might not realize you already have a niche hiding in plain sight.
You might be blind to your own strengths. That’s normal.
If people constantly ask you how to set up their website, fix a resume, or design a logo, then congrats, you’ve got niche potential.
According to a 2024 LinkedIn Workforce Report, 60% of professionals say their current role evolved from skills they didn’t even list on their resume. Translation: people often discover their true niche by listening to feedback, not by planning.
For a long time, I didn’t even think “explaining SEO” was valuable. I assumed everyone could do it. But people kept telling me, “You make this stuff so easy to understand.”
That was a signal. It became part of my brand and helped shape my positioning. That naturally pushed me into SEO consulting.
I didn’t plan it but it just kept showing up.
🟩 Try this:
Their answers might surprise you and give you a niche angle you hadn’t considered.
Stop being a generalist and start solving a specific set of problems.
This one’s big. Perfection kills momentum.
I used to obsess over finding a “niche no one’s doing.” Big mistake. If no one is in the niche, chances are there’s no market. You won’t get it 100% right the first time and that’s okay.
You don’t need to invent a new category. You just need to show up and be better, clearer, or more useful than others in that space.
🟩 Try this:
Look at a crowded niche you’re interested in. Then ask:
The truth is, your niche will probably evolve. Mine sure did.
At FoxAdvert, we encourage clients to test before they scale. We’ve seen businesses waste months chasing the “perfect” niche, only to discover the real gold was in what their audience already wanted.
Whether it’s keyword testing, landing page optimization, or traffic analysis, our approach is simple: launch, learn, refine.
You refine your niche by doing. Not by planning forever. A CoSchedule study found that marketers who document and execute their plans consistently are 313% more likely to report success
Don’t let the search for clarity stop you from making content, offering help, or testing your offer.
Like I always said to my peers, Start messy. Adjust later.
Finding your niche is a process of learning, refining, adjusting, and finding the balance. You want something you:
The sweet spot is where those three overlap. That’s where the traction happens.
So if you’re just starting out, don’t overthink it. Pick 2–3 things you like. Put something out there. Talk to real people. Adjust as you go.
Here’s the cheat code:
What you love + what people want + what you’re good at = your niche.
Start messy, stay curious, and let your niche reveal itself over time.
And if you're stuck or want help figuring out how your niche could rank better on Google, FoxAdvert has helped dozens of early-stage creators and service businesses grow their traffic with smart, human-first SEO. We’d be happy to chat. Schedule your free strategy session now!
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